Position: MarTech Architect
Location: Hoboken NJ/ Remote
Duration: Long Term
Summary
In addition to the required skills, familiarity with the latest advancements in machine learning and artificial intelligence within marketing technologies will be advantageous. Understanding how these innovations can enhance data analytics, customer segmentation, and predictive modeling is essential for driving more effective marketing strategies.
Understanding the Role of Martech in Modern Marketing
• Extensive experience in deploying solutions that leverage big data analytics to inform marketing strategies and decision-making processes.
• A track record of successfully leading cross-functional teams in high-stakes projects that impacted revenue and brand loyalty positively.
• Proficiency in using data visualization tools to present insights clearly and compellingly to stakeholders at all levels.
We are looking for a seasoned Martech Architect with deep expertise across Adobe and enterprise marketing technology platforms. The role involves defining end-to-end MarTech architecture, driving digital transformation initiatives, and partnering closely with clients and stakeholders to deliver scalable, data-driven, and personalized customer experiences.
As the marketing landscape evolves, the importance of Martech continues to grow, making it essential for professionals in the field to stay updated.
• A deep understanding of emerging privacy regulations and their implications on data management and customer engagement strategies.
Required Skills & Experience
Key Responsibilities
• Continuously assess and optimize MarTech tools to enhance their effectiveness and ensure alignment with business objectives.
• Conduct workshops and training sessions for internal teams to enhance their understanding and utilization of MarTech solutions.
• Evaluate and recommend third-party tools and technologies that can complement existing MarTech stacks and drive enhanced performance.
• Collaborate with marketing teams to develop targeted campaigns that leverage personalized content and customer insights.
• 16+ years of experience in Marketing Technology, Digital Architecture, or MarThech Consulting.
• Strong hands-on and architectural experience with Adobe Experience Cloud and Salesforce Marketing Cloud.
• Proven experience in enterprise integrations, APIs, event-driven architectures. and data platforms.
• strong understanding of customer data models, identity, personalization and omnichannel journeys.
• Experience working in consulting-led engagements and client-facing roles.
• Excellent communication, stakeholder management, and presentation skills.
Key Responsibilities
• Define and own the end-to-end MarTech architecture across web, analytics, personalization, campaign management. and customer data platforms.
• Design and implement solutions using Adobe Experience Manager (AEM) (Front-end & Back end).
• Lead architecture and integration for modem web platforms including Webflow + Marketing Integrations third party tools.
If you are interested or someone you who knows, looking for the perfect opportunities. Please share your Updated resume to this email id: mailto:bhanu@trekrecruit.com
